Privacy Policy

1. Introduction

Welcome to Amirah Jewellers (referred to as "Amirah", "we", "us", or "our"), operating via https://amirahjewellers.com under the laws of the Republic of India. We are committed to safeguarding the privacy and security of our online visitors, clients, and patrons.

This Privacy Policy describes our practices regarding the collection, use, disclosure, storage, and processing of your personal information in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules), and the Consumer Protection (E-Commerce) Rules, 2020.

2. Information We Collect

When you browse our online boutique, submit consultation forms, or place an order via our WhatsApp concierge, we may collect the following categories of information:

• Personal Contact Data: Name, mobile phone number, delivery address, state, pin code, and email address.
• Customization Details: Ring sizes, engraving initials, anniversary dates, and bespoke silver design preferences communicated to our styling concierge.
• Transactional & Invoice Data: Purchase history, order reference numbers, GST invoice billing details, payment method confirmation (UPI/Card references; we do not store raw card numbers or CVVs).
• Technical Browsing Data: IP address, device identifier, browser type, pages viewed, and referral URLs collected automatically via standard cookies for site performance.

3. How We Use Your Information

Your personal data is processed strictly for lawful purposes under your consent, specifically:

• To fulfill, verify, and dispatch orders for BIS Hallmarked 925 Pure Silver jewellery via insured courier transit.
• To provide personalized sizing consultations, customer support, tracking links, and digital authenticity certificates.
• To process exchanges, warranty servicing (6-month plating/stone warranty), and returns within 30 days.
• To prevent fraudulent transactions, combat cyber abuse, and comply with Indian statutory accounting and tax obligations.

4. Data Sharing and Third-Party Disclosures

We do not sell, rent, or trade your personal data. We disclose information only to vetted service partners strictly for order execution:

• Logistics Partners: Reputable, insured courier services (e.g., Blue Dart, Delhivery, Speed Post) strictly to deliver your parcels safely to your doorstep.
• Payment Processors: Reserve Bank of India (RBI)-authorized payment gateways and UPI facilitators for seamless and secure transaction processing.
• Statutory Authorities: When mandated by applicable Indian law, court order, or governmental law enforcement agency.

5. Data Security & Retention

We employ industry-standard administrative, physical, and technological security controls (including TLS/SSL encryption and restricted-access databases) to protect your personal data from unauthorized access, loss, or disclosure. We retain your transaction and order records only as long as necessary to fulfill consumer warranties, satisfy statutory tax and GST audit laws, and resolve disputes.

6. Your Rights under the DPDP Act, 2023

As a data principal under Indian law, you have the right to request a summary of your data, update inaccurate information, request erasure of records, or register a grievance with our compliance team.

7. Grievance Redressal Officer

In accordance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, the designated Grievance Officer for Amirah Jewellers is: